Access to this reserved area and its content is restricted exclusively to those customers authorized by Ducati Motor holding S.p.A. and in possession of an individual password, to the exclusion of all other persons. Your password is strictly personal and must not, under any circumstances, be communicated to a third party. All the information, data, photographs, graphs, video, graphics, music, sounds, images, illustrations, designs, icons, texts and other material on this website are Ducati’s copyrighted works. Duplicate, reproduce, even if partial, show to third parties, download, storage or publish by any mean and in general any act of disposition or use of information or material retrieved from this website, in all forms, by media and technologies now existing or developed in the future, is forbidden.
This is a very special moment for Ducati, and for me personally. It is the moment in which we invite all our most passionate customers to share something truly unique.
At Ducati, we strive for excellence. Every product we craft is a declaration of our lust for perfection. But none is comparable to Project 1708. In this project, we model the most advanced carbon fibre into futuristic aerodynamic-driven shapes. Here we realize our dreams as engineers, manufacturers and passionate riders.
Project 1708 is a true statement, this is where we draw the line between trying and doing. It is our foremost pioneristic creature. And I am very proud to present you to this private website, where you will be introduced step by step to every aspect of this bike, from the deepest secrets to the most refined details of this masterpiece of engineering and design.
Welcome to Project 1708. Dedicated to all dreamers.
Ducati Motor Holding CEO.