Ducati Head of Design.
Ducati is the only motorcycle brand that has ever won two times the Red Dot Award and the prestigious Compasso d’Oro. We are design maniacs and designing a Ducati is not like drawing any other bike. There are essential characters that belong only to us. Projects like Monster, 916, Diavel and Panigale each represent a milestone in the history of design for their category.
The Ducati design philosophy is built by subtraction, recognizing the purest style in the in-depth research of essential shapes. Even the aesthetics of color is built with respect for the nature of the elements. And in 1708 it is possible to distinguish with the Ducati Red the original color of the precious materials that compose it: the different types of carbon, titanium, aluminum.
We talked about it with Andrea Ferraresi, Ducati Head of Design.
“While the design of Ducati superbikes has always been extremely tech-driven, the 1708 project is a stylistic masterpiece.
The work of the design team focused primarily on making the shapes and materials speak for themselves. We worked to create an interplay of lines and depth between the Ducati red and visible carbon. 1708 is a project for which it was critical to bring out the beauty of technique. Our work has therefore been focused on letting the beauty of functional efficiency speak for itself”.