Dreamlike and heart-pouncing.

SBK Experience

The stunning experience of riding the
official Aruba.it Racing Ducati Team superbike.

Unsurpassed excitement

Ducati and Ducati Corse offer all owners of Project 1708 the chance to ride the most powerful production-derived bikes, starting with the brand new Panigale V4 2020 then moving on to Project 1708 and ending the day on the Panigale V4 R 2020 of the SBK championship.


An experience inspired by Project 1708

There are no words to express the sensations you feel on a Superbike World Championship bike.
The dream, the racing heart, the wonder. The experience that every motorcycle racing enthusiast has always wanted. The unsurpassed excitement that drives all riders. This is exactly what the Ducati SBK Experience is all about.

Spend a day at the Mugello Circuit with our best performing bikes, presented by our DRE experts. Learn all the secrets and listen to the advice of Ducati’s official test rider, Michele Pirro, . End the day with an extraordinary experience riding the official Panigale V4 R Superbike of the Aruba.it Racing – Ducati team.

The experience will take place at the Mugello Circuit on 10, 29, 30 July and 18, 19 August 2020. You’ll be contacted directly by Ducati Motor Holding to participate in the event.

Hop on and try it out.
Feel the excitement.


The experience is one time only, personal and reserved for those who have paid the 20% deposit for the bike by 30 June. Ducati will confirm each customer’s actual participation after having contacted them directly and verified that the following conditions have been met.

Physical requirements
The participant must be in optimal psychological and physical conditions, especially with regard to the following organs and systems that are stressed when riding motorcycles in extreme conditions: musculoskeletal, osteoarticular and locomotor, neurological, visual, auditory and cardiovascular. The rider must be between 25 and 65 years old, a maximum weight of 100 kg (without equipment) and a maximum height of 200 cm. The body mass index (BMI) must be between 17,51 and 30
“BMI=” (P[kg])/(h^2 [m]) (P = weight expressed in kg / h = height expressed in metres)

Requirements before the event:
By 30 June 2020 the participant must submit the documentation required by the rules and provided by Ducati to the Experience office (sbkexperience@ducati.com). This includes a copy of the driver’s licence, the Ducati release form signed by the participant and the medical report provided by Ducati, filled in and signed by a physician.

Requirements during the event:
On the day of the event, participants must be cleared to participate by the Medical Centre set up by Ducati and receive a positive assessment – at the sole discretion of the Organiser – of their riding abilities on the track.